For Adanola’s Winter 2025 campaign, Lennox Hill Agency played a central role in refining the brand’s strategic direction and creative vision, guiding its transition from a niche, cult favorite to a recognized force in the global activewear market. We strategically selected Kendall Jenner as the campaign’s talent, understanding that her influence extended beyond just her reach; her personal brand aligns with Adanola’s minimalist ethos and its emphasis on understated, high-quality design.
The creative approach was rooted in simplicity — focusing on clean lines, tactile textures, and silhouettes that conveyed quiet confidence. We crafted the campaign with purpose, ensuring it resonated deeply with both current consumers and a broader audience, while maintaining authenticity and longevity in a crowded digital space.
Athleisure taking over